LAVERDIERE HOTELS, LLC dba MAINE RETREATS

Effective Date: May 16, 2026 | Last Updated: May 16, 2026

1. Introduction

LaVerdiere Hotels, LLC, doing business as Maine Retreats (“Maine Retreats,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, with whom we share it, and the rights and choices available to you regarding your personal information.

This Privacy Policy applies to information collected through our website at https://maineretreatshotels.com (the “Website”), through our reservation and booking systems, in person at our hotel properties, and through other interactions you have with us, including by email, telephone, or text message (collectively, the “Services”).

By using our Services, making a reservation, staying at one of our hotel properties, or providing your personal information to us, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.

2. Information We Collect

We collect personal information that you provide to us directly, as well as information that is automatically collected when you interact with our Services. The categories of personal information we collect include:

A. Identifiers and Contact Information

• Full name
• Email address
• Mobile and other telephone numbers
• Mailing and billing address
• Date of birth (when required for age verification)
• Government-issued identification information (such as driver’s license or passport number) when required at check-in

B. Payment Information

We collect payment card information, billing address, and other payment details necessary to process your reservation and stay. Payment card information is processed by our third-party payment processors and is not stored on our servers.

C. Reservation and Stay Information

• Booking and reservation details (dates, room type, number of guests, special requests)
• Check-in and check-out dates and times
• Guest preferences and special accommodation requests
• Stay history, including prior reservations at our properties
• Loyalty or membership information, if applicable
• Information about other guests in your party that you provide to us

D. Marketing and Communications Preferences

• Your communication preferences (email, SMS/text message, mail)
• Your opt-in or opt-out status for marketing communications
• Survey responses, reviews, and feedback

E. Website and Device Information

• IP address and approximate geographic location
• Browser type and version
• Device type, operating system, and unique device identifiers
• Pages viewed, links clicked, time spent on pages, and other website usage data
• Referring website or source
• Cookies, pixels, and similar tracking technology data (see Section 11 below)

3. How We Collect Information

We collect personal information in the following ways:

A. Directly From You

We collect information you provide to us directly when you make a reservation online or by telephone, check in at the front desk of one of our properties, communicate with us by email, phone, or text message, request information about our hotels or services, sign up for marketing communications or loyalty programs, complete surveys or reviews, or otherwise interact with our team.

B. From Our Booking and Property Management Systems

When you book a reservation, our reservation and property management systems automatically collect and store information about your booking, your stay, and your communication preferences.

C. From Third-Party Booking Platforms

If you book a stay through a third-party online travel agency or booking platform (such as Airbnb, Vrbo, Booking.com, Expedia, or similar services), we receive your reservation and contact information from that platform, subject to that platform’s privacy policy.

D. Automatically Through Cookies and Analytics

When you visit our Website, we and our service providers automatically collect certain information about your device and browsing activity through cookies, web beacons, analytics tools, and other tracking technologies. See Section 11 for more information.

4. How We Use Your Information

We use your personal information for the following purposes:

A. To Provide Our Services

• Processing reservations and bookings
• Sending booking confirmations, modifications, and cancellations
• Sending reservation reminders and pre-arrival information
• Providing check-in, check-out, and on-property service communications
• Processing payments and refunds
• Responding to guest service inquiries and requests
• Fulfilling special requests and accommodations

B. To Communicate With You

• Sending transactional communications about your reservation or stay
• Sending operational notices (e.g., changes to our policies, security alerts)
• Sending promotional offers, discount codes, and marketing communications to prior guests who have not opted out
• Responding to your inquiries, questions, and feedback

C. To Improve Our Services

• Analyzing usage patterns and guest preferences
• Conducting research and analytics to improve our properties, website, and services
• Personalizing your experience and offers
• Measuring the effectiveness of our marketing campaigns
• Using artificial intelligence (AI), machine learning, and automated decision-making tools to support, automate, and improve our operations, including reservation handling, guest service responses, drafting and personalization of guest communications, fraud and security monitoring, demand forecasting, pricing analysis, and other business functions
• Training, testing, evaluating, and improving our internal AI models, tools, and workflows using de-identified, aggregated, or pseudonymized data derived from your information, to the maximum extent permitted by applicable law

D. For Legal and Security Purposes

• Complying with applicable laws, regulations, and legal processes
• Responding to lawful requests from government authorities
• Enforcing our terms, policies, and contracts
• Detecting, preventing, and investigating fraud, security incidents, and other unlawful activity
• Protecting the rights, safety, and property of Maine Retreats, our guests, our employees, and the public

5. SMS and Mobile Information

This section describes how we handle mobile phone numbers and information provided in connection with our text messaging (SMS) communications. We take the privacy of your mobile information seriously and follow the requirements of mobile carriers and applicable laws.

A. Our Commitment Regarding Mobile Information

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support of services provided to us (e.g., SMS messaging platforms like Twilio) is permitted. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

B. SMS Consent

When you provide your mobile phone number and opt in to receive text messages from us, you consent to receive SMS messages related to your reservation, your stay, and (where you have so consented) promotional offers from Maine Retreats. Message and data rates may apply. Message frequency varies based on your reservation activity and preferences.

C. SMS Opt-Out

You may opt out of receiving SMS messages at any time by replying STOP to any text message you receive from us. You will receive a confirmation message acknowledging your opt-out. After opting out, you will no longer receive SMS messages from us, except as may be required to confirm your opt-out. You may also reply HELP to any message for assistance, or contact us using the information in Section 15.

6. How We Share Your Information

We do not sell your personal information. We share personal information only as described in this Privacy Policy, and we do not share your information with third parties for their own marketing purposes. Specifically, we may share personal information with the following categories of recipients:

A. Service Providers and Subcontractors

We share information with third-party service providers who perform services on our behalf and under our direction, including:

• Payment processors that handle credit card and other payment transactions
• SMS messaging platforms (such as Twilio) that deliver text messages on our behalf
• Email service providers that deliver transactional and marketing emails on our behalf
• Reservation and property management system providers
• Third-party booking platforms used to fulfill reservations
• Website hosting, analytics, and security providers
• Customer relationship management (CRM) providers
• Artificial intelligence (AI), machine learning, and automation service providers that assist us in operating, analyzing, automating, and improving our Services on our behalf
• Professional advisors, including attorneys, accountants, and auditors

These service providers are contractually obligated to use your personal information only as necessary to provide services to us and are not permitted to use your information for their own marketing or promotional purposes.

B. Legal Authorities and Compliance

We may disclose personal information when we believe in good faith that disclosure is required to comply with a subpoena, court order, or other legal process; to comply with applicable laws or regulations; to cooperate with law enforcement or governmental authorities; to enforce our terms, policies, and agreements; or to protect the rights, safety, or property of Maine Retreats, our guests, our employees, or others.

C. Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you (for example, by email and/or a prominent notice on our Website) of any such change in ownership or control of your personal information.

D. With Your Consent

We may share your information with other third parties when you have given us your consent to do so.

E. No Marketing Sharing

We do not share, sell, rent, lease, or otherwise disclose your personal information to third parties or affiliates for their independent marketing or promotional purposes.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide our Services, comply with our legal, accounting, tax, or reporting obligations, resolve disputes, and enforce our agreements. The length of time we retain your information depends on the type of information and the purpose for which we collected it.

Generally:

• Reservation and stay records are retained for at least seven (7) years following your last stay to comply with tax, accounting, and other recordkeeping requirements.
• Marketing preferences and opt-out records are retained for as long as you remain on (or off) our marketing lists, and for a reasonable period thereafter to honor your preferences.
• Payment information processed by our third-party payment processors is retained in accordance with applicable card network rules and PCI DSS requirements.
• Website analytics and cookie data are retained for the periods described by the applicable analytics provider.

When we no longer need your personal information, we will securely delete, destroy, or anonymize it, except where retention is required by law.

8. Data Security

We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. These safeguards include access controls, encryption of sensitive information in transit, secure third-party payment processing, employee training, and policies that limit access to personal information to those with a legitimate business need.

However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to use commercially reasonable means to protect your personal information, we cannot guarantee its absolute security. You are responsible for maintaining the security and confidentiality of any account credentials or passwords you use in connection with our Services.

9. Your Rights and Choices

Depending on your state of residence and applicable law, you may have certain rights regarding the personal information we collect about you. These rights may include the following:

A. Right to Access

You may request access to the personal information we hold about you, including the categories of information we have collected, the sources of that information, the purposes for which we use it, and the categories of third parties with whom we share it.

B. Right to Correction

You may request that we correct inaccurate or incomplete personal information we hold about you.

C. Right to Deletion

You may request that we delete personal information we have collected about you, subject to certain exceptions (for example, where we are required by law to retain the information, or where the information is necessary to complete a transaction, detect fraud, or protect against security incidents).

D. Right to Opt Out of Marketing

You may opt out of receiving marketing communications from us at any time:

• Email: Click the “unsubscribe” link at the bottom of any marketing email we send you, or contact us using the information in Section 15.
• SMS/Text: Reply STOP to any text message you receive from us.
• Mail: Contact us using the information in Section 15 to be removed from our postal mailing lists.

Please note that even if you opt out of marketing communications, we may still send you transactional or service-related communications regarding your reservation or stay.

E. Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. We will not deny you services, charge you different prices, or provide you with a different level or quality of services solely because you exercised any of your rights under this Privacy Policy or applicable law.

F. How to Exercise Your Rights

To exercise any of these rights, please contact us using the information in Section 15. We may need to verify your identity before responding to your request. We will respond to verified requests within the time periods required by applicable law. You may also designate an authorized agent to make a request on your behalf, subject to verification.

10. Children’s Privacy

Our Services are intended for adults and are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without verified parental consent, we will take steps to delete that information as soon as reasonably practicable. If you believe we may have collected information from a child under 13, please contact us using the information in Section 15.

11. Cookies and Tracking Technologies

We and our service providers use cookies and similar tracking technologies on our Website to recognize you, remember your preferences, analyze website traffic, and improve your experience. These technologies include:

• Cookies: Small text files placed on your device that allow our Website to recognize your browser and store certain information.
• Web Beacons and Pixels: Small graphic images embedded in web pages or emails that allow us to track engagement with our content.
• Analytics Tools: Third-party tools (such as Google Analytics) that help us understand how visitors interact with our Website.

The cookies and tracking technologies we use generally fall into the following categories:

• Strictly Necessary: Required for the Website to function (such as cookies that maintain your reservation in progress).
• Performance and Analytics: Help us understand how visitors use our Website so we can improve it.
• Functional: Allow our Website to remember your preferences and provide enhanced features.
• Advertising: Used to measure and improve the effectiveness of our marketing campaigns.

You can control cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, or notify you when new cookies are set. Please note that disabling cookies may affect the functionality of our Website.

Some browsers offer a “Do Not Track” (DNT) signal. Because there is no industry-standard interpretation of DNT signals, we currently do not respond to DNT signals.

12. Use of Artificial Intelligence and Automated Processing

We use artificial intelligence (AI), machine learning, large language models, and other automated processing tools to operate, support, automate, and improve our Services. We may use AI tools, both those we develop internally and those provided by third-party vendors acting as our service providers, to the maximum extent permitted by applicable law and consistent with mobile carrier requirements for A2P (application-to-person) messaging.

A. How We Use AI

We may use AI and automated processing for purposes including:

• Drafting, personalizing, translating, and reviewing guest communications (including emails, text messages, and chat responses)
• Responding to guest inquiries and providing automated guest service support
• Processing, summarizing, and analyzing reservation, booking, and stay information
• Generating booking confirmations, reminders, and pre-arrival and post-stay communications
• Demand forecasting, pricing analysis, occupancy modeling, and other business analytics
• Detecting, preventing, and investigating fraud, security incidents, and other unlawful activity
• Quality assurance, training, and operational improvement
• Improving the accuracy, efficiency, and quality of our internal workflows, documentation, and decision-making

B. AI Vendors as Service Providers

Where we use third-party AI vendors (for example, AI platforms that power chat, email drafting, or analytics), those vendors act as our service providers and subcontractors in support of the Services we provide to you. They are contractually obligated to use your information only as necessary to provide services to us, to maintain appropriate confidentiality and security, and not to use your information for their own marketing or promotional purposes. We select AI vendors that, to the best of our knowledge, do not use customer data submitted through their services to train publicly available foundation models without our express direction.

C. AI and SMS / Mobile Information

Notwithstanding any other provision of this Section 12, our use of AI is at all times subject to the limitations described in Section 5 (SMS and Mobile Information). Specifically, text messaging originator opt-in data and consent will not be shared with any third party, and mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. AI vendors used in support of SMS messaging (such as Twilio and AI tools that assist us in drafting, sending, or analyzing SMS communications) are permitted only as subcontractors in support of services provided to us, and only to the extent consistent with mobile carrier requirements.

D. No Solely Automated Decisions with Legal or Similarly Significant Effects

We do not use AI or automated processing to make decisions that produce legal or similarly significant effects on you without human involvement. Final decisions regarding reservations, guest accommodations, refunds, disputes, and similar matters involve human review.

E. Your Choices Regarding AI

Your rights described in Section 9 (Your Rights and Choices) apply to personal information processed using AI tools to the same extent they apply to personal information processed by other means. If you have questions about our use of AI, you may contact us using the information in Section 15.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other reasons. When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy. If we make material changes, we will provide notice (for example, by email or by posting a prominent notice on our Website) before the changes take effect. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your personal information.

14. Third-Party Websites and Services

Our Website and communications may contain links to third-party websites, applications, or services that we do not own or control. This Privacy Policy does not apply to those third-party websites or services. We encourage you to review the privacy policies of any third-party websites or services before providing them with your personal information.

15. How to Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, or to exercise any of your rights described above, please contact us using the information below:

LaVerdiere Hotels, LLC dba Maine Retreats

Attn: Privacy Inquiries
Mailing Address: PO Box 2670, Bangor, ME 04402
Email: stay@lavhotels.com
Phone: (207) 288-7664
Website: https://maineretreatshotels.com
Privacy Policy: https://maineretreatshotels.com/privacypolicy
Terms of Service: https://maineretreatshotels.com/terms

We will respond to your inquiry as promptly as reasonably possible and within the timeframes required by applicable law.